(Bloomberg) -- Federated Department Stores Inc. is trying to break its shoppers' addiction to clipping coupons in order to boost earnings. In the process, it's losing customers once loyal to the Marshall Field's, Filene's and Hecht's stores it bought in 2005.
Federated's aim is to transform shopping habits by getting consumers hooked on consistent prices instead. The second- largest department-store chain, which plans to change its name to Macy's Inc. in June, may fail as companies such as Dillard's Inc. have had little success after shoppers resisted such changes.
Read more at Bloomberg Exclusive News
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment