Sunday, May 20, 2007

AT&T steps up Cingular rebranding ahead of iPhone

(Reuters) - AT&T acquired BellSouth Corp. last year, a move that consolidated its ownership of the two companies' wireless joint venture, Cingular, which is being rebranded as AT&T.




"The iPhone is one of the most anticipated handsets ever in the wireless industry, and we want to make sure that every drop of equity from the iPhone accrues to the AT&T brand," AT&T spokesman Michael Coe said.


Read more at Reuters.com Business News

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